Serie A club Empoli FC have collaborated with multi-chain platform WoV Labs to bring tokenization to Italian soccer.
Empoli FC Partner With Wov Labs
The move is one of the first of its kind in professional soccer. It will help integrate innovations to enhance data analysis, sports performance and fan engagement.
Fusing sport and cutting-edge web3 technology, WoV Labs aim to redefine how supporters can interact with their favorite players. They are taking real-world fan engagement to a whole new level.
It’s a hugely exciting prospect and will likely lead to partnerships and other collaborations amongst other globally recognized soccer teams across Europe.
Beginning in the 2024/25 season, the club will integrate Lab WoV’s smart tags into all club jerseys. The smart tags will be added into the fabric and will be connected to a secure digital passport stored on the blockchain.
When the smart tag is touched, fans will gain access to exclusive club content. This includes the jerseys’ authenticity, production details and sustainability credentials.
We’re excited to announce our partnership with @EmpoliFC!
Starting from the 24/25 season, Empoli FC game jerseys will be embedded with Wov Labs smart tags, offering fans access to an elevated concept of Authenticity & Ownership.https://t.co/jTc3mvdA5V
— WoV Labs (@wovlabs_com) March 27, 2024
Fan Experience 3.0
The tokenization also aims to provide what Empoli label as a ‘Experience 3.0.’ Fans can expect behind-the-scenes access as well as VIP experiences.
Discounts and special offers will all be part of the norm. The club and WoV Labs hope to heighten the overall match day experience. It truly is an exciting time in the crossover between sport and technology.
Empoli is a household name in soccer. The Florence-based club have featured in Italy’s top division 15 times since they were formed in 1920.
Although they are not one of the biggest clubs in Serie A, Empoli’s integration of tokenization technology will make them highly enviable.
Enhancing fan engagement and loyalty are now seemingly endless at Empoli FC.
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