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Search Interest in NFTs has Dropped by 62% in the Last 12 Months


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A recent data analysis by BitcoinCasinos.com revealed that search interest in NFTs has dropped by 62% in the past year. The metric, which measures the number of Google searches for the term “NFT,” fell from 88 between July 17-23, 2022, to 34 between July 16-22, 2023.

This dramatic decrease in search interest suggests that the NFT market is losing steam. We spoke with Edith Reads, a seasoned investment expert at BitcoinCasinos, to gain further insights into the data analysis.

According to Reads,

“NFTs initially captured widespread attention as a novel concept with immense potential. However, as with any emerging market, there are bound to be challenges and corrections. The recent dip in interest might indicate the market finding its equilibrium after a period of intense speculation.”

Possible Reasons for the Dramatic Decrease

There are a number of possible reasons for this drop. Market saturation could be one of the primary reasons behind the significant decrease in NFT search interest. In 2021 and early 2022, the NFT space witnessed an explosive surge in popularity, fueled by high-profile sales and endorsements from celebrities and artists.

However, as more NFT projects flooded the market, the novelty and uniqueness of these digital assets began to wear off. Consumers may have become overwhelmed by the sheer volume of NFT offerings, leading to decreased search interest as the initial hype subsided.

Another crucial factor influencing the decrease in NFT search interest could be changes in consumer sentiment. In the early days, NFTs were seen as revolutionary, offering digital ownership and provable scarcity.

But they have criticism, particularly concerning environmental concerns related to energy-intensive blockchain operations. Additionally, the market’s volatility may have discouraged some buyers who initially saw NFTs as an investment opportunity.

The broader economic downturn has also played a role in the decline of NFT search interest. As the global economy has fallen and inflation has risen, people have become more cautious with their spending. This has led to decreased demand for non-essential goods, including NFTs.

What Does This Mean for the NFT Market?

The reduced attention to NFTs raises concerns about the potential implications for the market. The looming question is whether the decline in NFT search interest is merely a momentary shift or indicative of a long-term trend.

Reads argues that while the NFT hype might have waned, the underlying technology and the concept of digital ownership remain compelling. The NFT market may find new avenues of growth and adoption, mainly if it addresses users’ concerns and establishes a more sustainable model.

She affirmed, “The NFT market could be in a period of recalibration. And while there’s no denying that search interest has decreased, the NFTs retain their fundamentals. We may see a period of consolidation and innovation, leading to a more mature and stable market in the future.”


Edith is a seasoned crypto and investment content specialist with expertise in the fields of blockchain, finance, and economics. She has written and published numerous articles on a wide range of topics, including cryptocurrency markets, blockchain technology, financial regulation, international trade, macroeconomics, and more.